The Distinctive Timeline

The personal care of a family business delivered with the professionalism and efficiency of a corporate business. Discover a journey dedicated to improving the quality of people’s lives through the use of shading and soft furnishings, for over half a century.

1955 – 1972

Goode Brothers

Our story begins in Edgware, a district in the North of London. During the second half of the century, many people felt compelled to recover the prosperity that existed previous to the second World War. Lots of work had to be done, but some people had a vision that surpassed the fear of the challenge. John Albert Goode, born in 1934, shared that vision.

At 21 years old, John started Goode Brothers in 1955, along with John, his wife Elsie, and his brother Brian. Initially focused on bespoke home decor, the range of services was vast and varied. They provided everything from soft furnishings to carpentry.

1972 -1985

Edgware Decor

Nearly two successful decades later, having completed projects for names such as Harrods, The Ritz and a few international firms, John established Edgware Decor Limited, the first officially-registered company name for our services.

The new team was now formed by John, Elsie and their son, Graham.

Edgware Decor van in the seventies

1985 – 1997

Decor Interiors

In the early ’80s, Edgware Decor became Decor Interiors, first established as a partnership, it would be later established as a limited company, in the late nineties.

As with Edgware Decor, the team was still formed by John, Elsie and Graham.

1997 – 2008

Decor Interiors and Blindtrack

Nearly a decade later, Decor Interiors was established as a limited company, under the name of Decor Interiors International. In parallel, Blindtrack Services was founded to cater to the blinds and window treatments market.

The team was now founded by John, Graham and his wife, Lynne.

2008 – 2010

Elektra Blinds and Contracts

Towards the first decade of the 2000s, the previous two companies were dissolved to form a new one, established as Elektra Blinds and Contracts Limited, specialised in window treatments and soft furnishings.

New cirumstances changed the team formation to Graham and Lynne, who would soon be joined by their children.

2010 – Present

Shading Specialists

We started the second decade of 2010 with a new brand that encompassed our core mission: to provide window treatments and soft furnishings to clients of all sizes, within the UK and internationally. To that end, we apply the know-how we’ve inherited from previous generations while integrating modern technologies to improve the end-users’ quality of life through shading solutions. We privilege from the fruitful connections we have cultivated over decades with leading brands and industry partners, allowing our clients to enjoy the best services at unbeatable rates while providing a hassle-free service from start to finish.

Visit website

2015 – Present

Distinctive Makers

Towards 2015, with the growing success of Shading Specialists and an increasing demand of bespoke products, we decided to create a local workroom, initially located in Norfolk and recently moved to Suffolk. This enabled us to complement and extend our services by providing expertly made-to-measure curtains, blinds, uppholstery and a variety soft furnishings, all locally sourced.

Visit website

2018 – Present

Distinctive Rickmansworth

In June 2018, we took the decision to enter retail for the first time ever. We built a space with features never-before-seen in a showroom of this kind, including a functional window treatment display, which allows you to try different kinds of blinds and curtains. Our friendly team of experts help our customers get all of the information about the products they need to make the best decision. Located in the heart of Rickmansworth, our shop is at the town centre’s high street. A must-see for all home improvement lovers.

Visit website

2019 – Present

Distinctive Beaconsfield

Shortly after the opening of our Rickmansworth showroom, we expanded 14 miles to the West, settling at Beaconsfield. With great accessibility, there are many options to get there via the M40 and public transport. We decided to create an experience that would match the modernity and sophistication of this city while keeping a cosy, homely feel. To that aim, showroom you will find smart electrical solutions to automate your blinds, curtains and awnings, as well as many different products and services to improve any interior design.

Visit website